Contractors, for the most part, have a relatively negative perception among the general population. When people discuss contractors they usually refer to their appearance, their vehicles and their language. But there are a few things that can help overcome this negative perception.
Building brand means proper manners, appearance and attention to the client at all times!
First and foremost is phone etiquette. Whether the contractor tries to answer all calls alone or hires a receptionist, there should be a positive and competent feeling for people that call the business. Answering the phone within the first three rings and the ability to talk to a person will help make a good impression.
Secondly, being on time is a major asset. People have jobs and personal activities that need attention. The last thing they want is for their painter or electrician to arrive 30 minutes late. Plan jobs and make appointments so that there is always room to arrive at least 10 minutes early.
Finally, dress appropriately. This does not mean a suit and tie is necessary. However, if all employees are wearing the same type of shirt and the same type of pants it imparts a professional air to the customer. When multiple employees show up wearing frayed t-shirts and pants with holes in them the customers wonder just who they have hired.
Building a contractor marketing plan can be an huge task. But these small steps can help build a good impression which is a crucial part of any marketing effort.
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